•Our Approach
Whatever we think of, design, develop, write or create is in service of doing work that not only looks good, but also gets results by motivating audiences to take action.
We start by gathering information from you – the experts of what you do – to craft a plan, advise along the way and do the work that will get you where you want to go. But we don’t just mindlessly do what’s asked of us. We instead push back (gently) when needed to provide counsel and guidance that ensures the work we do will make a meaningful difference.
Our Process
Our process balances structure with flexibility, resulting in solutions that are tailored to your individual needs.
01
Discover
We start by learning about your organization; how you operate, your place in your industry and what sets you apart.
02
Define
We determine what success looks like to ensure the things we build together have purpose.
03
Direct
Working collaboratively, we outline the solutions that will get you where you want to go.
04
Develop
This is where the doing takes place, building on the gathered knowledge to make the things that make the difference.
05
Deliver
Deploying the work includes everything from launching a single website to starting a years-long multi-tiered campaign.
06
Deliberate
We measure the effectiveness of the work during and following a project, making adjustments where needed, to be sure goals are met.
Our Values
Taproot was built on an unshakable bedrock of principled values that hasn’t wavered since our first day of operation. These are the standards that inform every choice we make and every action we take.
Integrity
We are collectively guided by strong moral convictions that we will never compromise or jeopardize no matter the reason.
Tenacity
We dig deep to create exceptional outcomes by pushing well past the “good enough” phase of exploration where many others end their efforts.
Trust
Trust is the glue that holds our team together, the very foundation of our strongest relationships and the lifeblood of our agency.
Candor
We believe it is our ethical responsibility to guide you to the best outcomes even when it means telling you something you may not want to hear.
Laughter
Our wit, sarcasm and generally odd way of looking at things makes life worth living and the work we do a whole lot more fun along the way.
•Our Services
We do most everything you might imagine of a creative agency, but let us know if you have something in mind that we didn’t include in our lists.
01
Research
- Communication Audits
- Surveys
- Interviews
- Focus Groups
- Comparative Analyses
- Brand Sentiment Studies
- Creative & Message Testing
We dig deep through inquiry, analysis and reasoning to help you understand what matters most to the people that matter most to you.
02
Strategy
- Strategic Communications Planning
- Message Development
- Media Relations
- Internal Communications
- Crisis Communications
- Fund Development
- Publication Design & Development
You tell us what you want people to do, and we tell you how to get them to do it. We translate knowledge into meaningful action.
03
Branding
- Brand Strategy
- Mission, Vision, Values Statements
- Corporate Naming & Logo Design
- Brand Identity & Style Guidelines
- Brand Positioning & Messaging
- Business Collateral & Package Design
Your brand is the sum total of everything that comes to mind when people think about your product or organization. We help you tell your story the way it ought to be told.
04
Digital
- Information Architecture
- Custom UX and UI Design
- Responsive Design
- Robust, Easy-to-Use Content Management Systems (CMS)
- Web Application Development
- E-commerce Solutions
- Search Engine Optimization (SEO)
- ADA Compliance
- Photography
We understand the digital space through and through, and we can help you effectively navigate the ever-evolving medium.