First Baptist Church of Tallahassee (FBCTLH), a 165-year-old downtown church.


Branding, Collateral Design, Consulting, Photography, Web Design and Development

Located in the center of Tallahassee’s downtown business district and just a short distance away from two major college campuses, this 165-year-old church recently confirmed its commitment to the downtown community with a significant campus renovation.

Following the renovations, church leadership recognized the need to bring its visual identity in line with its newly refurbished facilities in order to continue its momentum in reaching people for Christ. The new look would need to resonate with a broad demographic – from youth, college students and young professionals to growing families and aging seniors – while also appropriately representing the church’s cultural relevance without deterring from its historic significance.

How we delivered

Taproot designed a new visual identity for FBCTLH and completely revamped its website to better embody the church’s renewed emphasis on carrying out the Great Commission, both locally and globally.

A new logo bridged the gap between generational preferences by paying homage to the previous mark, while still projecting the church’s recent shift from a mindset of “come and see” to one of “go and tell.”

The new website included significant improvements in front-end navigation and back-end usability, while introducing a more modern and inviting aesthetic that appeals to the church’s changing demographic.

FBCTLH’s new look accurately represents its Christ-centered mission and effectively appeals to the church’s broad demographic.

We incorporated our original, professional photography into the website, lending to its authenticity and visually conveying the church’s familial culture. As opposed to stock imagery, the photos capture actual church members interacting with one another while also highlighting the unique aspects of the building’s architecture and interior spaces.

The results

In the first year after the rebranding initiative, church-wide giving increased by more than 7%, resulting in a record year and enabling the church to further invest in ministries that benefit the local community and beyond.

In addition, the church saw 128 new members, 407 first-time guests and 33 baptisms. Newcomers now regularly declare the website as a primary factor in their decision to visit, and long-time members rave about it as a useful tool that makes it easy to give online and get involved in church events and activities.

Church members are proud of their new logo and are regularly spotted around town donning newly branded t-shirts, lapel pins and other novelties.

“These guys get it. They listen, they advise, and they deliver on their promises.”

Josh Hall, Associate Pastor

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