Behavior Change Strategist

Maggie Brandenburg, MS

Started: 2013 Hometown: Carmel, IN

Maggie Brandenburg

Born and raised in Central Indiana amid the juxtaposition of cornfields and suburbs, Maggie brings her dedication, attention to detail and folksy idioms to the Taproot team as a behavior change strategist.

A member of Taproot since 2013, Maggie works with a variety of organizations — from Fortune 500 companies to state agencies to national non-profits — as a researcher, analyst and project manager. Armed with an understanding of methods of population analysis and other analytical tools such as logistic regression and Pearson correlation, Maggie provides clients with thoroughly-informed counsel and ultimately helps them see the forest for the trees by making practical, actionable recommendations.

A member of the Population Association of America, the International Social Marketing Association and the Social Marketing Association of North America, she takes a research-based, holistic approach to behavior change that incorporates public policy, community engagement and traditional communications tactics. She is active in the Social Marketing field and recently served as a University of South Florida Social Marketing Conference Planning Committee member.

At Taproot, she has been instrumental in numerous projects, including a research, branding and website redesign project for the NC Chamber and a research and behavior change initiative for the Southwest Florida Water Management District. Maggie’s unique combination of analytical skills and strategic thinking make her an asset to any project.

Previously, Maggie served in the communications office at the Florida Department of Business and Professional Regulation, where she was integral to the daily management of media inquiries and short- and long-term strategic planning. Maggie is a cum laude graduate of Florida State University’s College of Communication with specializations in Public Relations and Political Science. She recently earned her Master’s degree in Demography from FSU where she was awarded with the Serow Prize for “outstanding performance and high potential for continued success in Applied Demography.”

In her free time, Maggie serves as a board member for The Children’s Campaign and looks for ways to stay engaged in the community through organizations like The Village Square. When not in business attire, you can probably catch Maggie in one of three places: trying to stay awake at a local concert, running/walking/riding the streets of Tallahassee, or sitting in her sweatpants reading a book or blog to keep her research skills sharp and ensure she is Jeopardy ready.

The Dirt

  • Self-Appointed Office Nickname: Captain Planet
  • Most-Used Facial Expression in the Office: Furrowed brow
  • Average Number of Cups of Coffee Consumed per Day: One and three-quarters
  • Prefers Working With: Headphones and Spotify
  • Dream Trip Destination: Russia
  • Favorite Type of Pan: Deadpan
  • Pick for Best Super Bowl Commercial Ever: Nannerpuss
  • Social Security Number: 867-53-0900

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