Behavior Change Strategist

Maggie Brandenburg, MS

Started: 2013 Hometown: Carmel, IN

Maggie Brandenburg

Born and raised in Central Indiana amid the juxtaposition of cornfields and suburbs, Maggie brings her dedication, attention to detail and folksy idioms to the Taproot team as a behavior change strategist.

A member of Taproot since 2013, Maggie works with a variety of organizations as a researcher, analyst and project manager. Maggie tediously analyzes the data collected through our various behavior-change research initiatives and ultimately helps clients see the forest for the trees by making practical, actionable recommendations. A member of both the International Social Marketing Association and the Social Marketing Association of North America, she takes a research-based, holistic approach to behavior change that incorporates public policy, community engagement and traditional communications tactics. She is active in the Social Marketing field and recently served as a University of South Florida Social Marketing Conference Planning Committee member.

Previously, Maggie worked at The Children’s Campaign, one of Florida’s most successful children’s lobbying organizations. During her time at the Campaign, Maggie participated in both short- and long-term planning, laying the groundwork for new initiatives. Maggie also holds experience working at the Department of Business and Professional Regulation, where she managed the Communications Department through a leadership transition and regularly interacted with state media outlets.

Maggie graduated from Florida State University with dual degrees in Public Relations and Political Science, and recently obtained a Master of Science degree in Demography.

In her free time, Maggie volunteers with the Guardian ad Litem organization and serves as a board member for The Children’s Campaign. When not in business attire, Maggie is active in the Tallahassee rugby community as a coach and player for the Tallahassee Women’s Rugby Team.

The Dirt

  • Self-Appointed Office Nickname: Captain Planet
  • Most-Used Facial Expression in the Office: Furrowed brow
  • Average Number of Cups of Coffee Consumed per Day: One and three-quarters
  • Prefers Working With: Headphones and Spotify
  • Dream Trip Destination: Russia
  • Favorite Type of Pan: Deadpan
  • Pick for Best Super Bowl Commercial Ever: Nannerpuss
  • Social Security Number: 867-53-0900

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