Blair has led numerous award-winning campaigns, providing key insights with her expertise in information architecture, client relations, and strategic planning. She acts as an invaluable link between the client and Taproot, creating an all-important bond that facilitates the communication of smart ideas and shrewd choices that make everyone better at what they do.
Previously, Blair worked with the Florida State University Foundation as the development officer for the College of Social Work, where she managed fundraising, alumni relations and marketing. Before that, she worked for an agency where she managed marketing and advertising efforts for clients in the banking and real estate development industries.
Blair – who talks with her hands, loathes lulls in conversation and has happily participated in a little game we call, Will Blair Fit? – is a genuine extrovert who loves staying involved in the community through volunteering and networking events. And now that she is the Past President of the local American Advertising Federation, she has that much more time to make a fool of herself with her husband in an attempt to entertain their two boys, Donovan and Emory.