Who we are

We're driven by the desire to incite action; to delight people enough to sit up, take notice and react.

At Taproot, we don’t just change minds

We change behavior

 We don’t believe in taking anything at face value. We push ourselves to see things for what they can — and should — be. We inspire and challenge our clients by encouraging them to think differently about the things they’ve always done, encouraging them to move past their comfort zones.

What We Value

We value quite a few things, from a quality beverage to an afternoon in the sun (sometimes a little of both). But when it comes to day-to-day work life, our values run a little deeper.

Integrity

We are guided by strong moral and ethical convictions, which we will never compromise for the sake of making a buck.

No. 01

Tenacity

We're never satisfied, so we never settle. The moment we become stagnant is the moment we come in second. And for us, that's just not good enough.

No. 02

Trust

Trust is the glue that holds our team together, the bedrock of our strongest client relationships, and the lifeblood of our agency.

No. 03

Candor

There’s no coddling here. We tell it like it is – even when it hurts. After all, sometimes your baby IS ugly. #sorrynotsorry

No. 04

Ingenuity

We're quick on our feet, constantly generating new ideas and more efficient ways to solve problems. That's how our clients stay ahead of their competition.

No. 05

Laughter

We take our clients seriously, but life is another story. Wit, sarcasm and good old fashioned fun are the cornerstones of our culture.

No. 06

What We Do

In case you’re interested, this is our compulsory list of in-house services. But all you really need to know is that we construct research-based, results-driven business and communication strategies that move people to action.

  • ResearchResearch
  • StrategyStrategy
  • BrandingBranding
  • DigitalDigital
  • ResearchResearch
  • StrategyStrategy
  • BrandingBranding
  • DigitalDigital
  • Research

    Research is the bedrock of everything we do. It's the starting point from which everything we create originates, allowing us to make smart choices and well-informed decisions.

    • Communication Audits
    • Surveys
    • Interviews
    • Focus Groups
    • Comparative Analyses
    • Brand Sentiment Studies
    • Creative & Message Testing
    • Website Usability Studies
    • Ethnography
  • Strategy

    Some people called it PR. Some call it marketing. We call it our approach to a successful campaign.

    • Strategic Communications Planning
    • Message Development
    • Media Relations
    • Social Media Strategy
    • Internal Communications
    • Crisis Communications
    • Fund Development
    • Cultural adaptation/translation
    • Publication Design & Development
  • Branding

    Smart, well-executed branding threads itself into everything we do, but, more specifically, it shapes the core of our clients' communications blueprint.

    • Brand Strategy
    • Mission, Vision, Values Statements
    • Corporate Naming & Logo Design
    • Brand Identity & Style Guidelines
    • Brand Positioning & Messaging
    • Business Collateral & Package Design
  • Digital

    We do more than just make beautiful websites. We design and develop carefully crafted, intelligently created interactive experiences with purpose.

    • Information Architecture
    • Custom UX and UI Design
    • Responsive Design
    • Robust, Easy-to-Use Content Management Systems (CMS)
    • Web Application Development
    • E-commerce Solutions
    • Search Engine Optimization (SEO)
    • ADA Compliance
    • Photography

The Taproot Family