The local “ADDY” Awards is the first of a three-tier, national competition and is conducted annually by the American Advertising Federation (AAF). Taproot Creative won the Best of Show in the Digital category, marking the third year in a row it has taken the title. Taproot Creative also won four Gold and five Silver ADDY Awards.

Being honored with Best of Show for the third year in a row is as humbling as it is exciting. Sean Doughtie, President and CEO

The Best of Show Digital Award was awarded to the Perfect Plants e-commerce site. The online nursery’s striking original photography and clean, cutting-edge design make it visually appealing and easy to use. White backdrops showcase individual plants, while close-up shots highlight their stunning detail. Streamlined layouts and graphic elements allow customers to see at a glance the features of the flora.

The American Advertising Awards is the advertising industry’s largest and most representative competition. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

View the 2016 Winner’s Book here. A full listing of Taproot Creative’s 2016 Local ADDY Awards is below.

Best of Show

• Digital: Perfect Plants E-Commerce Website

Gold ADDY

• Print Advertising: Lifesong Funerals & Cremations Newspaper Advertising Campaign
• Online/Interactive: Perfect Plants E-Commerce Website
• Online/Interactive: Downtown Fitness Microsite
• Elements of Advertising: “Squidmarks” Illustrations for the National Highway Traffic Safety Administration

Silver ADDY

• Out-Of-Home Campaign: Motorcycle Helmet Use Campaign Posters for the National Highway Traffic Safety Administration
• Online/Interactive: Cook Development Website
• Online/Interactive: Talquin Electric Cooperative Website Redesign
• Film, Video & Sound: Don’t Be A Squid Web PSA Videos for the National Highway Traffic Safety Administration
• Elements of Advertising: Downtown Fitness Logo Design