News / Corinne Bowden

Taproot and KCCI Recognized at Local Image Awards

Yesterday, the Capital Chapter of the Florida Public Relations Association announced results of the local 2015 Image Awards.

Tallahassee-based integrated marketing and behavior change firm, Taproot Creative, received a Judges’ Award for the Continuation Campaign Plan developed for the Knight Creative Communities Institute. The Judges’ Award is presented to those outstanding entries reaching maximum results with minimal funding.

“It’s incredibly rewarding to see our work deliver the specific results that our clients need,” said Stacey Getz, APR, managing partner and chief strategy officer at Taproot. “It has been a pleasure to work with KCCI and its leadership team. This honor helps generate recognition for their continued efforts in our community.”

As KCCI’s five-year, $560,000 grant from the Knight Foundation was slated to end in November 2014, Taproot launched the comprehensive campaign to help raise required funds to sustain the organization for another three years. Moreover, in just four months, the campaign successfully surpassed the fundraising objective, providing a considerable return on investment for the client.

“This volunteer-driven organization is one of the engines leading Tallahassee in the right direction,” said Betsy Couch, APR, executive director of KCCI. “It’s been a pleasure to work with Taproot, and we are incredibly excited about the results they’ve helped us achieve in such a short amount of time.”

The Image Awards competition is conducted each year by FPRA’s local Capital Chapter to recognize exceptional public relations programs in the Big Bend region and to encourage and stimulate the growth of public relations professionalism.